One of the most valuable aspects of a positive HelpHive review of your business by a client is that this positive endorsement of your work quality and value can now be seen by every other prospective client going forward…forever!
This is worth a LOT! How much advertising would you have to buy to get the same value?
Most person-to-person referrals have low volume
Remember, your existing happy customers are your best marketers … if, and only if, they tell others about your work. The problem is that most clients “forget” about your work pretty quickly and only bring it up if they’re asked … “wow! I really like your landscaping. did you do that yourself?” or “my fridge is making a funny noise which I need to do something about.” These prompts from a friend might remind them about your work and you might get a referral. But the volume of these referrals is going to be pretty low.
Reviews are much better than references and customer quotes
“References are available” messaging is no longer useful. Prospective clients don’t have time to contact your references. Positive customer quotes/testimonials are also trusted very little. You have of course hand-picked these which means that they are not necessarily representative. New clients are looking for independent feedback … and prefer feedback from someone they know.
Online reviews are also richer
When someone writes up a concise summary of what work you did, what they liked about your service and why they are pleased and excited to recommend you, this has a lot of value to prospective clients. If there are photos of your work included, this is even more helpful both in visualizing your work and imagining what you might be able to do for them! Overall, this is a convenient and time efficient way for a prospective client to gain more confidence in you and is also much more detailed than a typical verbal referral.
Personal referrals are even better
If your client posts a review of your work and then shares that with their friends (using HelpHive’s friend connect feature), not only will their friends get notified about their review, but when their friends are searching in the future for a service provider … and they forgot that their friend recommended you previously … they will see their friend’s feedback highlighted for them! And, everyone likes a personal referral best!
How To’s:
- Post examples of your work to your HelpHive business page
- Instructions you can send to clients on how to review your business
Note: a review on HelpHive is likely 100’s of times more valuable to you than one on Angie’s List because Angie’s List reviews can only be viewed by the very limited number of Angie’s List paid subscribers, while HelpHive reviews can be seen by everyone!
Example of a HelpHive review:
