Recent survey by Neilson of 25,000 Internet users found that when looking for recommendations, people trust their real friends the most … 20% more than the next choice. While this is not surprising, it is still interesting to see that this validated through a rigorous study.
This is why connecting into the untapped referral potential of your previous (happy) customers is such a great opportunity. Your happy customers are your best marketers!
Related Resources:
- Customer reviews – the gift that keeps on giving
- Inviting your customers to review your business
- Promote customer reviews on your own business website
Tags: customer feeback, customer recommendations, customer reviews, Neilson trust report, online customer ratings, online customer reviews
